$(function() {
  $("#InternetSpecials img").tooltip({ 
    /*effect: 'fade',*/
    tip:'#theTooltip',
    onBeforeShow: function(){
      theUrl = '/DealerBase/Modules/_Internet_Special.cfm?ID=' + this.getTrigger().attr('altid') + '&dealerID=' + dealerID;
      getAjaxData(theUrl, this.getTip());
    }
  });

  function getAjaxData(theUrl, $tip) {
    $tip.html('loading...');
    $.ajax({
      url:theUrl,
      success: function(response) {$tip.html(response);}
    });
  }
});